Lecture Plan

Lecture Plan – still under development

  1.   Music the Internet and Convergence .
    • Explanation of the Course Goals Goals
    • The Old Business Model
    • The New Business Model
    • Embracing Convergence
  2. Getting set up – overview
    • Choosing an Internet Service provider with the tools you need.
    • Feature comparison
    • The anatomy of a LAMP stack
    • Linux,
    • Apache,
    • PHP
    • CPanel.
    • Registering a domain.
    • Registrars
  3. Downloading WordPress and setting it up
    • Introduction to the interface
    • adding media
    • Pages
    • Posts
    • Text
    • Links
    • Images
    • Plugins
    • CPanel – server side for the brave
    • Databases –
    • PHPMyMdmin.
    • Cron Jobs
  4.  File Transfer Protocol – FTP
    • Connecting with FileZilla (free)
    • Site/Computer Mirror Structure
  5. HTML using
    • Kompozer (free)
  6. Cascading Style Sheets –
    • CSS breaking out of the Themes.
  7.  PHP and how computers think
    • Variables
    • Loops and database accesses
  8. Creating a login
    • capable of capturing email addresses
    • The carrot and the stick
  9. Staying CAN SPAM legal
    • Avoiding the Junk folder
    • Bayesian filters
    • White Lists and Black lists
    • NEVER dump name sinto a BCC
    • Avoiding thw
  10. Creating a newsletter and sending it to your fans.
    • Making your own Template
    • Personalization
  11. Tracking responders
    • The css call
    • The image call
  12. Advertising Adsense/OpenX
    • You have something of value
    • DONT give away your email list
    • You cn aske companies that have music related products
  13. Streaming services iTunes, Spotify, UTube.

Surviving on the Internet